DRAFT Press Release<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />
TIMBERLAND GOES BACK TO ITS OUTDOOR ROOTS
WITH NEW ADVERTISING CAMPAIGN
Timberland announces the launch of a new television, print and online advertising campaign that celebrates the excitement and exhilaration of being in the outdoors. Leagas Delaney, newly appointed, created this campaign.
‘Podium’ is the first ad in a trilogy, with the impactful commercial launching in the on the 24th August during the Valencia Formula 1 Grand Prix.This spot enforces the ad’s high octane energy and exhilaration of a man’s bold and inspiring ascent up a mountain, to discover his ‘personal podium’ at the summit and ultimately the reward of breathtaking beauty.
Beginning on August 16th the “Podium” spot and a background video about the making of “Podium” will be supported on www.timberlandonline.co.uk/podium along with an inspirational video of the 360 degree view of the shooting location in British Columbia, Canada.
DRAFT Press Release<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />
TIMBERLAND GOES BACK TO ITS OUTDOOR ROOTS
WITH NEW ADVERTISING CAMPAIGN
Timberland announces the launch of a new television, print and online advertising campaign that celebrates the excitement and exhilaration of being in the outdoors. Leagas Delaney, newly appointed, created this campaign.
‘Podium’ is the first ad in a trilogy, with the impactful commercial launching in the on the 24th August during the Valencia Formula 1 Grand Prix.This spot enforces the ad’s high octane energy and exhilaration of a man’s bold and inspiring ascent up a mountain, to discover his ‘personal podium’ at the summit and ultimately the reward of breathtaking beauty.
Beginning on August 16th the “Podium” spot and a background video about the making of “Podium” will be supported on www.timberlandonline.co.uk/podium along with an inspirational video of the 360 degree view of the shooting location in British Columbia, Canada.
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